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Cottenelle packaging

The Cottonelle brand is continuing to advance the fresh bathroom experience by unveiling the next generation of the Cottonelle Flushable Moist Wipes tub with its proprietary OneTouch Dispensing tub. The new design is sleek and modern, making it easier and faster to access Cottonelle Flushable Moist Wipes all the time. With a significantly larger button (almost the full width of the tub instead of just in the center), the OneTouch Dispensing tub is easy to open and requires less force to push, so anyone can use Cottonelle Flushable Moist Wipes whenever they need one.

For a limited time, each Cottonelle OneTouch Dispensing tub will come with a free Cottonelle EasyReach Hanger. The Cottonelle EasyReach Hanger installs using Command brand strips from 3M making it easier for consumers to add Cottonelle Flushable Moist Wipes to their toileting routine.

“With Command brand strips, the Cottonelle EasyReach Hanger is easy to apply, holds strongly, yet removes cleanly so users can confidently mount their OneTouch Dispensing tub where ever they want without fear of damaging their walls,” says Joe Paul, 3M marketing supervisor.

Give one, get one
The Cottonelle brand is also encouraging consumers to “get fresh” with a friend and pass on the message that Flushable Moist Wipes leave you feeling fresher than with dry toilet paper alone to provide an enhanced, everyday clean. Starting today, fans of Cottonelle Flushable Moist Wipes will again be able to send a free tub of wipes to a friend or family member and get a free tub for themselves in return.

“We received such an overwhelming response to our initial Get Fresh With a Friend Program that we knew we had to satisfy such strong consumer demand by bringing it back in 2011,” says Cherie Kamin, Cottonelle brand manager. “While bathroom habits are not always the most comfortable topic to discuss, Cottonelle Flushable Moist Wipes users are passionate about their love for the fresh clean that they get from using the product. Sending a free tub to someone they care about is an easy way to show friends and family what ‘getting fresh’ is all about.”

Fresh lovers throughout the country can visit www.GetFreshWithaFriend.com to receive a coupon for a free OneTouch Dispensing tub with a Cottonelle EasyReach Hanger for themselves and a friend by providing their mailing address and their friend’s e-mail address. A 42-count tub carries a suggested retail price of $2.89. The offer is limited to one tub per person with a valid e-mail address and home address, while supplies last.

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